My 13 year old sister introduced me to BITNB and I have to say I was quite impressed...thank god she got my cool gene.
The quality of these shirts is awesome. They're really soft, and yet they don't actually look like they've already been washed and worn a thousand times. And they aren't $40 or $100 a piece! I've recommended Blood to my friends, who've all been dying to know where I got my new shirts :)
I feel like i should have my Blood Is The New Black shirt framed! But I'm gonna do the right thing and wear it to shreds.