“FUCT enters an interesting time for the brand as founder Erik Brunetti embarks on an all new creative venture with the unveiling of the first of a series of cinematic short films. With a strong voice and the talent evident over his graphical work, we very much look forward to the first of a three part commercial series.”

(via Hypebeast)

The short-film commercials are sparse, sincere and totally on some next level Brunetti-ness. Part 2 has just been released and is labeled NSFW – talk about re-thinking streetwear.

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