Created in 2004 as an alternative business model to traditional fashion lines, Blood is the New Black seeks to propel the careers of emerging artists and support the underground community, all while creating wearable, stylish clothes with a point of view. Founder and curator Mitra Khayyam works with every artist to open up their unique vision to fans of both fashion and the arts who might not otherwise be exposed to their work. This is accomplished in a number of ways:
- Allowing artists total creative freedom to design their tees however they want, right down to the tag that bears their name.
- Directing a portion of sale of each shirt right back to the person that designed it.
- Exploring various printing and dyeing techniques in order to fully accommodate the range of styles and mediums that the artists engage in.
From illustrators and photographers, to sculptors and writers, the unique works featured on the company’s soft, well-fitted tees cover the gamut of design trends and are sold in stores all over the globe. The daily blog and bi-annual print magazine offer yet another platform for the variety of singular voices that make up the BITNB family,
BITNB products are proudly made in the USA. Every part of their production and distribution celebrates one person, and that’s the artist.